DATA & CRM
Show consumers what they want to see and offer them what they want.
Multiple sales channels, points of contact, mass communication, escalating promotions… Billions of items of under-exploited customer data can add value to your business.
But how can you exploit data? And above all, how can you turn it into a strategic vector of your brand policy?
Data allows the creation of close ties with consumers across all channels (email, social networks, mobile apps, website, store).
It constitutes an innovative means of developing strong and long-term engagement with your brand, optimising your offer, your product ranges, your promotions (mass promotion), your communication.
By leveraging the analysis of purchase histories and the behaviour mix, you will be capable of creating a tailored customer relationship, in perfect alignment with the profiles and affinities of your customers.
The better to reward and engage them.
To guide and support you in the implementation of your CRM strategy with improved marketing and technical responses, ManEcho boasts a team of experts who are specialists in their fields:
- CRM audit and benchmarking
- CRM strategy
- Know Your Customer and customer segmentation
- Definition of a targeted multi-channel action plan
- Loyalty programme: audit, evolution, economic model, customer KPIs
- Publisher and platform partnership
- Data sharing & Data monetisation
- Data quality
- European Data Protection regulations
Data monetisation
Your data have value and they constitute not only potential for optimising your offer and your customer relationship, but also an opportunity to generate additional sales.
They are a true driver of additional income for your brand and can be exploited in a variety of ways:
- In-house, with the sale of advertising space on your e.commerce sites,
- By sharing consumer insights and purchasing habits with your suppliers,
- – Or by identifying customer profiles for conducting targeted digital campaigns.
Our mission: to guide and support you in generating value from your data, positioning your brand within a managed legislative framework with respect for your customers’ informed consent.
— FIND OUT MORE ABOUT —
Link to: Distribution en
Our Distribution expertise
Link to: Who are we?
Who are we?
Link to: Blog en
The ManEcho blog
ManEcho is a consultancy firm specialising in business strategy. From strategic vision to operational implementation.
