The emergence of the consumactor, or activist consumer, resistant to traditional advertising and to intrusive communication techniques, is forcing brands to rethink the way they communicate.
Highly active and informed, the consumactor imposes his or her opinions, choices and preferences.
Result: Before, you had to seek out your customers. Now, they have to find you before they choose you!
The ManEcho Digital Unit assists its clients in understanding this new paradigm and supports them in the transformation of their digital strategy.
The challenge being to move from a digital communication centred on brands and products to a digital marketing content strategy that is attuned to consumers’ areas of interest.
Relevant and well-positioned content on the user journey, from the first Google search (natural referencing), through the blogosphere (influence), to conversations on social networks such as Twitter, Facebook, LinkedIn, YouTube, Pinterest, Instagram etc.